I was thrilled to do an interview for a popular food magazine in the Balkans. I can’t read the finished product, but I’m sure happy with how it looks!
It’s been a busy time for Green Goddess Public Relations. We love specializing in food, health and family-related clients! They always have interesting things to share.
So what have our clients been up to? Here are some of the media outlets you saw them featured on/in to close out 2014. What a year it was:
Also check out this public relations video we took part in for The Institute of Culinary Education and American Express:
In case you don’t follow the Green Goddess Public Relations page on Facebook I have made my return to TV. I took a little TV break to have my second daughter 🙂 Now she is one and I am back in the on-air business, while still running my own PR company! Yes I’m busy.
Here are two segments I’ve done in the last month for Fox News Channel.
This was on Fox & Friends. I talked about vegetarian tailgating with my carnivore counterpart Michelle Park:
And this was on Fox Extra. A segment that airs on Fox News Channel all over the world:
In case you haven’t heard yet I’m thrilled to announce that I’m now the spokesperson for the vegetarian company Veggie Patch (press release below and here’s the announcement via Facebook). Veggie Patch has a wonderful family-friendly line of delicious and healthy vegetable-based snacks and entrees. If you aren’t familiar with it, check in your produce section (right next to the tofu). They have great products like Falafel, Spinach Bites, Red Lentil cakes, Meatless Meatballs and more.
I love to spread the vegetarian message to meat-eaters, pescatarians, part-time vegetarians, full-time vegetarians, vegan…and well you name it. I always say everyone eats at least vegetarian once a week and Veggie Patch can help you make even more meat-free meals. With this in mind I’m hosting the first Veggie Patch Twitter chat next Monday (October 20th) at 1p. If you aren’t following Veggie Patch on Twitter yet please follow them @EatVeggiePatch and follow me @ChefCindi. Follow both accounts for more twitter party fun and for info on giveaways. I look forward to chatting with you then & at anytime on Twitter.
BOSTON, Sept. 29, 2014 /PRNewswire/ — Veggie Patch, a leading brand of delicious and healthy vegetable-based snacks and entrees, has teamed up with notable vegetarian chef Cindi Avila to serve as the brand spokesperson for ongoing public relations and social media efforts.
Avila’s knowledge and know-how in the kitchen will be beneficial to Veggie Patch as the brand continues to focus on introducing consumers to its tasty line of healthy vegetable snacks and entrees. Additionally, her experience in front of the camera, which includes appearances on the Food Network’s Chopped and winning TLC’s competition series Dinner Takes All, along with related on-camera brand work, makes her the perfect pick to help grow Veggie Patch’s awareness.
“Veggie Patch is a natural fit for me,” said vegetarian chef and spokesperson Cindi Avila. “It’s a brand I personally serve my family and enjoy. I’m excited to share my love for it with others. Today’s consumer is clearly interested in eating healthier and incorporating more vegetables into their diets, so the time is certainly ripe for introducing Veggie Patch to the world.”
This marks the first time Veggie Patch has engaged a spokesperson for its brand.
“Veggie Patch brand awareness is growing as more consumers actively seek out ways to add vegetables to their diet. Cindi’s expertise and passion for healthy cooking will help ensure Veggie Patch stands out,” stated Adam Carr, CEO of Tribe Mediterranean Foods, the maker of Veggie Patch. “She’s a skilled and poised chef who knows her way around the kitchen and a television studio – she literally brings everything to the table.”
The past few months have been a fruitful period for Veggie Patch as it has also introduced two new products, Moroccan Red Lentil Cakes and Roasted Red Pepper Falafel, to its delicious portfolio of vegetables and meatless products. Additionally, it has updated its logo and packaging imagery, as well as overhauled its social media platforms.
About Veggie Patch
Veggie Patch offers a wide-variety of tasty, healthy and convenient vegetable and meatless options ideal for snacks, sides and main courses. Products include mini-meal solutions, kid-friendly bites and other vegetable offerings. All Veggie Patch products are made from real vegetables, are high in protein, NON-GMO and free of trans fats. For more information, visit www.veggiepatch.com.
Blossom Du Jour is marking the opening of it’s fourth Manhattan location this week. It’s the largest vegan chain in the city and one of the most popular vegan restaurants in the country.
The new location is located at 449 Amsterdam Avenue (between West 81st and 82nd streets). Owner Pamela Elizabeth says, “we chose this location because several people have asked for a Du Jour in the heart of the Upper West Side.”
The bright spot boasts huge windows, 500 square feet and 14 seats. When you walk in one of the first things you’ll notice is the huge refrigerator case showcasing Blossom Du Jour’s popular line of juices and quick serve food. In a rush? You can grab a juice, a healthy wrap and be on your way in no time.
Read more in this story I wrote for the Examiner.
This has been such a great year my public relations company, Green Goddess Public Relations. The firm that specializes in food (mostly vegetarian/vegan), health and family clients has grown significantly in 2014. We went 100% out on our own and it has been a decision that has produced amazing results for clients.
Here are some of the stories we’ve helped place for clients:
Summer Smoothies on the Examiner with three clients (Natural Epicurean, Blossom Du Jour, 16 Handles)
Cupcake post from Natural Epicurean goes viral on One Green Planet (story gets almost 3,000 likes)
Popular celeb site NaughtyButNiceRob talks about celebs who love 16 Handles
“Orange is the New Black” is arguably the hottest show NOT on TV right now. Luckily it wasn’t too hot as Laura Prepon hosted the Bella NYC White Party in Southampton on July 26th. Also cooling her off? Posing with the ladies from frozen yogurt chain 16 Handles.
Also enjoying the white party albeit with a pop of color? Countess Luann (Real Housewives of New York) alongside 16 Handles Yogurt King Rob Cervoni.
Lots of exciting vegan things are going on in my world so I wanted to share some things that I thought you’d enjoy as well.
Blossom Du Jour has been doing their version of the cronut for about a year, but now they’ve taken this pastry to a new delicious level adding a raspberry filled cronut to the mix. It’s called the Halo because of it’s round shape and it is heavenly. Even better the pastries are soon going to be offered at all Blossom Du Jour locations in New York City. More exciting? Owner Pamela Elizabeth is about to open a 4th location on the Upper West Side (on Broadway between 81st-82nd). This is just a couple minute walk from where I live, so as you can imagine I’m pretty excited.
Also a short walk from my home? The 16 Handles on the Upper West Side. The national frozen yogurt chain has just unveiled a vegan vanilla flavor and it is spectacular. Little know fact is that 16 Handles always has two vegan flavors among their “handles.” Most of their vegan flavors are fruit sorbets, but this new vegan vanilla enters new territory because it’s a creamy non-dairy twist on the wildly popular vanilla flavor. They also have lots of vegan toppings to go along with the fro yo. Everything is clearly marked so you know what’s vegan and what’s not. A bonus if you keep Kosher too because 16 Handles locations are Kosher certified.
I’m also having a great time working with Natural Epicurean Academy of Culinary Arts. I especially love when I get to share their expertise with a national audience. In the past week alone I’ve had them featured on FoxNews.com, OneGreenPlanet.org and even the very popular beauty site Derm Store. We chatted with them about whether macrobiotics help the skin as well as the body!
For Immediate Release: June 20, 2014
It’s a cuisine revered around the globe, but few outside of Korea have gotten the chance to taste Korean Temple Food. That is about to change. For one week the most famous monk Chef in the world, the Venerable Jeok Mun, is coming to New York to cook this “enlightening” food for a select group of people. He will also showcase the cuisine for the public at the Fancy Food Show.
Eric Ripert recently traveled halfway around the world to meet with Chef Mun and taste his food. It was written up in Bon Appetit: http://www.bonappetit.com/people/chefs/article/eric-ripert-korean-food-travel
Guests at Lincoln Center won’t have to travel thousand’s of miles, instead they will get to taste 14 dishes right in their own backyard. The menu will include creations made with ingredients such as Ginkgo nuts, lotus leaves, Neungi Mushrooms, acorn jello, Chinese Pepper Pickles and more.
One interesting fact about Korean Temple Food? It prohibits the use of five spicy vegetables (garlic, scallion, chives, wild chive and leeks).
Chef Mun is available for interviews to explain this little known cuisine that is said to lead to a healthy happiness unlike any other.
Here’s a look at some of the events Chef Mun will be taking part of while in NYC: http://koreantemplefood.com/schedules/
The dinner is Wednesday, June 25 at 5:30. This is a small group of invited guests only and is closed to the public.
The public will get to try the food when Chef Mun appears at the Fancy Food show June 29th-July 1st.
For more information contact:
I am so excited to announce that Green Goddess Public Relations is now the agency on record for “16 Handles.” This business is a perfect fit for Green Goddess because it fits into two of the categories we love to work with…family-friendly and vegan-friendly. Yep you heard right they are vegan friendly. How many fro-yo shops can say that? If you want a list of their vegan flavors click here and then click vegan. Flavors change from store to store and day to day, but usually there are a couple vegan flavors on tap everyday.
Now for more amazing news. Our first big announcement together brings another one of my great loves into the mix…the Tony Awards. Broadway shows are a big passion of mine so I love that this is the first story we are working on together. Media friends please contact me to try out this flavor!
16 Handles Unveils CARAMEL POPCORN FINALE in Support of the 68th Annual Tony Awards
New Flavor Available Now at All Locations in Celebration of the 2014 Tony Awards on Sunday, June 8th
(NEW YORK, NY) – May 19, 2014– 16 Handles™ (http://www.16handles.com), today’s most innovative frozen yogurt brand, announces the release of its newest flavor: Caramel Popcorn Finale in celebration of the 2014 Tony Awards, hosted by Hugh Jackman, on Sunday, June 8th on CBS. .
With Caramel Popcorn Finale, 16 Handles dishes up an inventive frozen yogurt take on a popular American snack. The sweet and savory flavor evokes memories of enjoying summer carnivals and going to the theater. It pairs well with a number of toppings – especially hot fudge and crushed peanuts.
“We’re really proud of this new signature flavor. Caramel Popcorn Finale is going to be a showstopper,” said Solomon Choi, 16 Handles founder and CE-YO!. “For those who already love our Salted Caramel — this may be your new favorite!”
In a joint promotion, 16 Handles and the Tony Awards are proud to award one (1) lucky fan with four (4) tickets to the show that wins 2014’s award for Best New Musical. To learn more and enter for your exclusive chance to win, visit 16 Handles’ Facebook page now through Sunday, June 8th.
The 68th Annual Tony Awards, presented by the American Theatre Wing and The Broadway League, will be hosted by Hugh Jackman, and broadcast live on CBS on June 8th at 8/7c.
16 Handles features 16 rotating “handles” of frozen yogurt, along with an endless toppings bar that includes fresh, hand cut fruit, nuts, candies, cakes, sauces and other exclusive, chef-inspired toppings. In addition, 16 Handles offers non-dairy sorbets, frozen yogurt cakes, and WhipUps—guest-inspired creations that blend premium frozen yogurt and toppings into one delicious frozen confection.
About 16 Handles
16 Handles is an innovative frozen yogurt and dessert brand that encourages guests to Flaunt Their Flavor™. Whether guests want a better-for-you snack or an indulgent frozen dessert, 16 Handles offers something for everyone. Founded in 2008 by foodservice industry expert Solomon Choi, 16 Handles was the first frozen yogurt brand to pioneer the self-serve concept in New York City. Today the company has grown to 42 locations across New York, New Jersey, Connecticut, Massachusetts, Maryland, and Florida and forecasts that 50 stores will be open by the end of 2014. Committed to sustainability, 16 Handles uses biodegradable packaging and spoons; each store plants 16 trees per day through a partnership with Trees for the Future. For more information visit http://www.16handles.com, Facebook (http://www.facebook.com/16Handles) or Twitter (@16Handles).
About the Tony Awards
The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Nick Scandalios is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, William Ivey Long is Chairman and Heather Hitchens is Executive Director. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2014 Tony Awards. Mr. Weiss will also serve as Director of the 2014 Tony Awards.
IBM, the official information technology partner of the Tony Awards, develops, designs, and hosts the official Tony Awards website, http://www.TonyAwards.com across digital platforms. Audemars Piguet is the presenting sponsor of the Tony Awards Red Carpet. United Airlines is the official airline of the Tony Awards. The New York Times is the official and exclusive print media partner of the Tony Awards. Nexxus Salon Hair Care is the official beauty partner of the Tony Awards. Paramount Hotel is the official hotel partner of the Tonys. PEOPLE is the official magazine partner of the Tony Awards. City National Bank is the official bank of the Tony Awards. Carnegie Mellon University is the first-ever, exclusive higher education partner of the Tony Awards.
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